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Hello there!


Hello! I’m Paola Parsons, writer and curator of this little blog. I’m a freelance writer and designer with a penchant for food and entertaining, making stuff and living a healthy lifestyle. I’m an LA girl but I currently live in Richmond,Virginia with my husband and daughter. I started this blog a few years back as a way to showcase my gourmet cupcakes. I used to make cupcakes, cakes and other delicious desserts for parties and events, but now I just bake and cook because I love it. This blog is a collection of the stuff I do and the stuff I like. Enjoy!

P.S. If you’d like to get in touch, please email me at

130 Comments leave one →
  1. Courtney Shoemaker permalink
    March 6, 2011 11:17 am

    Hi Paola! I stumbled upon your blog on craftgawker and I have to say, it’s a bit scary how similar our taste in all things crafty is! Nearly every other post of yours, I find myself coming across websites and projects that I have either visited or worked on myself! So cool! I don’t have a blog myself but I do look forward to following yours. Cheers!

  2. May 10, 2011 6:38 pm

    Hey Paola!! It was great meeting you at Oh Joy!’s workshop last week. I love your blog! Your photography is amazing and I look forward to digging around on here and finding out about what you do ;) Love your work! – Lauren

    • May 10, 2011 9:10 pm

      Hi Lauren! It was great to meet you too! I’ve been keeping up with This is La La Land as well! It’s really fun…and funny! Can’t wait to read about all of your adventures!

  3. March 10, 2012 4:48 am

    Hey Paola! I LOVE your Blog and just put your Paesti recipe on my blog Recipe Wish-list:) Do you use Twitter? If yes, I’m @thecompostcook

    • love and cupcakes permalink*
      March 10, 2012 8:46 am

      Hi there! Thank you SO much for your kind words! The pasteli was a tasty alternative to the usual refined sugar sweet I’d eat. I really enjoyed it, I hope you do too! My twitter handle is @luvandcupcakes. xoxo!

  4. March 25, 2012 3:02 pm

    Hey Paola,
    Since I really like your blog, for all the beautiful things you showcase here, I’m so glad to nominate you for the Versatile Blogger Award
    Please follow this Link:

    • love and cupcakes permalink*
      March 25, 2012 3:36 pm

      Oh my! Thank you so much, Alice. That so very sweet of you! I truly appreciate it, you just made my day :)

  5. April 11, 2012 8:51 am

    Hi Paola! What a beautiful name you have! The reason I say this is because your name is the same as my daughter. Are you Italian?? Anyway! I want to say you have an amazing blog and it is very inspiring since I’m a new blogger. Your recipe of plum tart sound so yummy and I will try making it for hubby since he loves plums. Keep up the fantastic work and your pictures are beautiful. I will visit you soon! Ciao for now!!!

  6. April 11, 2012 8:55 am

    Great blog! your pics are really beautiful.

    • love and cupcakes permalink*
      April 13, 2012 8:25 am

      Thank you Cara!

  7. April 13, 2012 6:25 am

    We love your blog… Your recipes, photos are awsome…

    • love and cupcakes permalink*
      April 13, 2012 8:24 am

      Thank you so much, I truly appreciate it! xoxo!

  8. May 12, 2012 10:47 am

    I just wanted to let you know that i enjoy your blog so much that I have nominated you for the “One Lovely Blog Award”! Go to: for details. :] Congrats, you deserve it! – Melanie

    • love and cupcakes permalink*
      May 13, 2012 8:08 pm

      Thanks so much Melanie, you’re so kind. This made my day :)

  9. May 12, 2012 10:47 am

    Love your Blog! :]

  10. May 13, 2012 9:35 pm

    I was awarded the Genuine Blogger and the Sunshine Awards and would like to pass it on to you! For more direction visit my post

  11. May 16, 2012 8:19 am

    Hi Paola,

    I have just nominated you as Kreativ Blogger Awards winners. Your blog amazed me.

    Please follow the instruction of this link to accept this awards.


    • love and cupcakes permalink*
      May 16, 2012 8:28 am

      Thank you so much, Rose! That is so sweet of you :) I’m looking forward to following your kitchen adventures, those croissants I just saw look amazing! Thank you again, I’m all smiles!

  12. May 21, 2012 12:29 pm

    Hello! I wanted to let you know that I’ve nominated you for the Liebster Blog Award. Here’s the link for the details:

    • love and cupcakes permalink*
      June 22, 2012 2:54 pm

      Thanks VIlly!

  13. June 21, 2012 5:43 am

    Hey! Just came across your blog and I love it! Really gorgeous photos and posts! :)

    • love and cupcakes permalink*
      June 22, 2012 2:52 pm

      Thank you SOOOOOO much! It’s so great to meet new readers! Enjoy. Thanks for taking the time to leave a comment :)

      • June 23, 2012 7:47 am

        You’re very welcome! Aww me too :) please take a nosy around my blog too, hehe, hope you like it! x

  14. June 22, 2012 5:32 am

    Hello, absolutely LOVE your blog. The layout is gorgeous, I adore the soft peach against the white. Your photos are stunning! I will definitely be coming back to check it regularly :)

    • love and cupcakes permalink*
      June 22, 2012 2:53 pm

      WOW! Thank you for such a kind comment! You’re too sweet. I hope you keep enjoying my little blog :)

  15. July 25, 2012 4:45 pm

    Hi Paola! I adore your blog–your food photography is gorgeous! As such, I’ve nominated you for the One Lovely Blog Award (

  16. July 29, 2012 2:41 am

    Hi :) your blog is soooo beautiful. I nominated you for the One Lovely Blog award :D

  17. November 17, 2012 3:57 am

    Hi Paola! I love your blog! I found you through Pinterest and I’m so glad I did. Every single dish on your site looks sooo good! I’m not a great cook but I’m eager to learn. Keep up the great work xx

    • love and cupcakes permalink*
      November 18, 2012 5:57 pm

      Awe, thanks so much Tania! What a kind comment :) It makes me so happy when I hear that readers are enjoying love + cupcakes. I will do my best to “keep up the great work”!!

  18. January 10, 2013 2:40 pm

    Hi Paola! I’m so glad I discovered your blog. It is absolutely gorgeous. The photography is amazing, the recipes sound delicious. I can’t wait to try some of your dishes.


    • love and cupcakes permalink*
      January 10, 2013 4:19 pm

      Thank you Daisy! What a kind comment, you put a huge smile on my face! I’m so glad you found my blog and I hope you’ll find some yummy inspiration here. Welcome!

  19. February 10, 2013 1:51 am

    I am in love with your blog and the pretty pictures and design. This is why I chose to nominate you for the Very Inspiring Blogger Award. Your mission (if you choose to accept it, by which I won’t be offended if you don’t) is to 1) display the award logo, 2) link back to the person giving the award, 3) state 7 things about you, 4) list 15 blogs that you wish to nominate, 5) notify these bloggers of the award and the rules. The person that nominated me is here: Stay fabulous.

  20. February 14, 2013 10:42 am

    Hello! I just stumbled upon your blog while looking for a Valentine’s Day inspired recipe to make this evening. I love your photographs, they highlight the delicious looking food on the blog!! I’m looking forward to following and seeing more!!

    • love and cupcakes permalink*
      February 14, 2013 12:55 pm

      Hi Heather,

      I’m so glad you stumbled upon me and thank you so much for your kind comment. I hope you’ll come back often! Happy Valentine’s Day!!! xo

  21. February 15, 2013 9:24 am

    Found your blog via WordPress, and immediately fell in love with it! Everything looks so good and tasty :) Wonderful blog *follow*
    Take care,

    • love and cupcakes permalink*
      March 7, 2013 5:40 pm

      Thank you! Thank you! I’m so glad you found my blog Rebecca, I hope you’ll visit often!

  22. February 17, 2013 12:28 am

    Hi I have nominated you for the Super Sweet Blog Award, please visit to claim the award ,Thank You,

    • love and cupcakes permalink*
      March 7, 2013 5:43 pm

      I’m flattered, thank you!

  23. March 6, 2013 9:02 am

    Hello i just came across your blog looking at latest food post. I like it a lot and it’s clear you a graphic designer there is so much care and beauty in the blog,I linked you blog straight away to mine to be honest.. maybe you would like to link my blog to yours?

    • love and cupcakes permalink*
      March 7, 2013 5:42 pm

      Thank you so much Cornelia. I truly appreciate you taking the time to write such a kind message!

  24. FoodMorningAmerica permalink
    March 31, 2013 9:55 am

    Love your blog. Definitely going to be following your work.

    • love and cupcakes permalink*
      April 1, 2013 5:58 pm

      Wow! Thank you or such a kind comment! I hope you enjoy what you find here!

  25. April 6, 2013 7:17 am

    Hello! I’ve nominated your wonderful blog for a Liebster Award!

  26. April 15, 2013 11:56 am

    just discovered your blog and i LOVE your photography work. just wanted to say kudos for a job well done. i look forward to coming back! it’s good inspiration for newbie bloggers like myself. :) cheers!

    • love and cupcakes permalink*
      June 24, 2013 6:12 pm

      Thank you so much for your sweet comment! I’m so glad you found my blog :)

  27. April 17, 2013 12:53 am

    Love your blog! Check out mine, maybe something will spark your interest and you’ll follow! Hope to hear from you soon! :)

  28. BubbleChef permalink
    April 24, 2013 3:12 am

    WOW still trly amazing like always xx
    BubbleChef:) Please can u leave a comment on my site ;)

  29. April 27, 2013 5:43 am

    Hi Paola, Because you have a great blog that I love, I’ve nominated you for the Versatile Blogger Award! If you choose to accept the nomination, please follow the link to the nominee rules… Congratulations!!

    • love and cupcakes permalink*
      April 27, 2013 11:19 am

      Ah sweet! Thanks for your kind comment!

  30. May 8, 2013 12:19 am

    I’ve just discovered and fallen in love with your blog – so cute! looking forward to reading more!

    • love and cupcakes permalink*
      May 8, 2013 12:34 am

      Thank you for your sweet comment Chelsea. I’m glad you found me! I just perused your blog as well and I LOVE the balloon art!!! I pinned it :) Lots of inspiring stuff going on over there, can’t wait to see more!-xo

  31. May 8, 2013 3:43 pm

    Hi there! I found you via pinterest and your cauliflower pizza!! I’m so looking forward to making that dish – if it’s half as good as your pictures made it look, it’s going to be delicious!!

    Happy blogging!

    • love and cupcakes permalink*
      June 7, 2013 1:14 am

      Hi Emily! Glad you found me! I hope you love(d) the cauliflower pizza! We really enjoyed it! xo

  32. May 12, 2013 11:57 pm

    Just stumbled across your blog – so lovely! Your photos are wonderful. And everything you make looks delicious!

    • love and cupcakes permalink*
      June 7, 2013 1:12 am

      Thank you! What a sweet comment :) Glad you stumbled on me, I hope you stop by often! xo!

  33. May 14, 2013 7:17 am


    I’ve just happened across your blog and I just love it! You’ve managed to incorporate all the things I love about life in one little place, it’s great!


    • love and cupcakes permalink*
      June 7, 2013 1:12 am

      Thanks Daire! Glad you’re here, hope you keep enjoying the blog :)

  34. May 17, 2013 11:26 am

    Such a beautiful blog! I’m in awe of your photos! I think, however, that’s my favourite part about baking and cooking – the photo-taking afterwards! I’ve just started getting into baking really, I used to really only do the cooking of main meals, but I’m really enjoying baking cakes and cookies etc! Let me know what you think about my latest cupcake creation :) I look forward to your posts!

    • love and cupcakes permalink*
      May 17, 2013 12:00 pm

      Thanks for stopping by! I’m so glad you’re enjoying my blog. I’m on my way to check out these delicious cupcakes you speak of :)

  35. May 19, 2013 4:19 am

    Hi I am really loving your blog and have nominated you for the super sweet blogging

    • love and cupcakes permalink*
      June 7, 2013 1:11 am

      Thank you SO MUCH! That’s super sweet ;)

  36. May 19, 2013 11:44 am

    Hi paola! I just discovered your blog and I love it!!! Cannot wait to try out some of your recipes and decorating tips! Lovely blog!

    • love and cupcakes permalink*
      June 7, 2013 1:10 am

      Awesome! So glad you discovered my blog! Thanks so much for your kind comment!

  37. May 23, 2013 1:19 am

    Hey! I’ve nominated you and your blog for the Liebster Award :) You don’t have to accept, but if you’re interested there’s more information here:
    Daire x

  38. June 4, 2013 12:13 am

    Hi Paola! Your blog is truly scrumptious and your photography is amazing – I can’t wait to try out your recipes. I’ll let you know how they work out :).

    • love and cupcakes permalink*
      June 7, 2013 1:09 am

      Thank you so much! I’m so glad you’re enjoying it. Please do let me know what you think, I love getting reader feedback :)

  39. June 4, 2013 10:36 am

    hi paola ! ur blog is really amazing and i loved ur photos there just like wow !
    and u are very beautiful umm.. just saying
    btw can u help me i have my own blog but i really can change the colors do u know how im just 12 years old i really wanna really make cool blog on this summer

    • love and cupcakes permalink*
      June 7, 2013 1:08 am

      Hi there!

      Thank you for such a sweet comment! I’m so impressed that you’re only 12 and starting a blog! Way to be! As far as changing colors and such, it’s pretty easy. Go into your Dashboard and under appearances, you should be able to change up colors, fonts, etc. Also WordPress has a wonderful troubleshooting section. I’ve even sent emails for help and advice, and someone gets back to you within a day. Good luck!

      • June 8, 2013 12:52 am

        thank you very very very much i know u see it like its nothing but it mean’s too much to me thnxxxx

  40. June 7, 2013 7:01 pm

    I really like your blog! :) I started my first one today, and I’m glad I found yours. I like to bake, craft, and take pictures, so your blog is really interesting to me.

    • love and cupcakes permalink*
      June 19, 2013 5:50 pm

      Thank you! I’m glad you’re here!

  41. Ashlee permalink
    June 18, 2013 10:44 pm

    Hi! I was thinking today of your watermelon gin punch I tried at Sunday’s pop-up shop, and thought I might find the recipe on your blog. I’ve been perusing around your site for way too long now. I’m hooked-It’s gorgeous! I must try making frozen dipped bananas, and visit Peru, and bake homemade pop tarts…. xo

    • love and cupcakes permalink*
      June 19, 2013 5:50 pm

      Hi Ashlee! so glad you stopped by! I’m flattered that you’re enjoying my blog :) Enjoy the punch!! xo

  42. July 4, 2013 1:08 pm

    Your blog is really lovely! Just been looking at some of your wedding pics, wow! :)

  43. July 14, 2013 3:16 pm

    Your blog is simply adorable and charming! Loving it! :)

    • love and cupcakes permalink*
      July 16, 2013 9:17 pm

      Awe, thank you so much for saying that! You’re very sweet. I hope you continue to enjoy Love+Cupcakes! xo!

  44. Ti_ko permalink
    July 15, 2013 12:45 am

    Hi Paola, you have a wonderful blog. Actually I don’t like cooking and baking so much, but your recipes are so good, I started doing some things :) They’re all good and look very nice.

    • love and cupcakes permalink*
      July 16, 2013 9:18 pm

      Well, thank you so much! I’m so happy that you’re inspired to try some new things in the kitchen :) Have fun with it!

  45. July 23, 2013 9:44 am

    Hi Paola! Amazing shots, tastier blog !
    xo Marez

    • love and cupcakes permalink*
      July 25, 2013 8:08 pm

      Hi! So sweet of you to say! Thank you :)

  46. July 23, 2013 10:58 pm

    I’ve just nominated you for a Liebster award. Please don’t feel pressured to respond. I do so to share what I admire with other people around me and hope that they also gain something from your little space on the web. Thank you for the inspiration that you provide me to stretch and challenge my blogging skills. Leah

  47. August 7, 2013 8:05 am

    Hello! You have been nominated for the Liebster Award! Check out the link if you are interested :)

  48. Lyn Price permalink
    August 15, 2013 5:16 pm

    Hi Paola, i am of the “older” generation. And I am new to all of this blogging.
    But I am inspired by so many “younger” people and their zest for, DIY, collecting and so on. I seem to be spending too much of my time looking. Next thing ya know…it’s time to make dinner or…

  49. August 23, 2013 6:46 am

    Hi Paola!
    Firstly, I love your name! Haha, and your blog! I love stopping by here for a good read and awesome ideas. Thanks for the inspiration!

  50. August 26, 2013 12:21 pm

    Hey Paola! I’ve nominated you for The Versatile Blogger Award!

  51. August 26, 2013 8:12 pm

    It’s my pleasure to nominate you for the “versatile blogger” award! Thank you for being so inspirational! Check out and accept the award here:

  52. August 28, 2013 5:40 am

    Hi Paola…

    I have been following your blog for a while now & I love your passion for food, your lovely recipe’s & photography… I would like to nominate you for the “Shine On” award… Please check – for the details to accept the award…


  53. September 25, 2013 7:53 pm

    hai, I have been following your blog for now! you’re great! i love your blog, your food and your photography. Do you take a picture by yourself?

  54. October 2, 2013 3:21 am

    Hello Paola! I just stumbled upon your blog and it looks amazing to me :) I find it extremely inspiring. Thank you for sharing your life with us and all the best to you and your husband for your upcoming family! xx Lucrezia

  55. October 2, 2013 5:23 am

    Hey Paola,… Great news.. congrats :) take good care of yourself & enjoy every bit of your pregnancy.. :)

    I’m nominating you again for another award – “Versatile Blogger Award” .. Please check the following link for details to accept & pass on the award.. :)


  56. aazaneth permalink
    November 2, 2013 12:04 pm

    Hola Paola,

    Awesome blog! Glad I stumbled across it!

    I was wondering if you could tell me what kind of camera you are using for your photos? I’m trying to figure out what camera would be best for me to get and I’m curious to know what other’s are using now and days so I can compare. Your photos are very crisp, clean and vibrant!

    Also, best of luck with your pregnancy! ^_^

    Azaneth A.

    • love and cupcakes permalink*
      November 3, 2013 8:15 pm

      Hi Azaneth,

      Thanks for your kind words! I’m glad you stumbled upon the blog too, hope you’ll stick around. I currently use a Canon MarkIII 5D with a variety of lenses but I started with a Nikon point and shoot, then graduated to a Canon Rebel T1 before my 5D. Hope this helps! -xo

      • aazaneth permalink
        November 14, 2013 6:56 pm

        I am so late replying! But yes, that helps in my search! I now have a nice lengthy list to do my homework and choose from, thanks to you and other people that also take wonderful photos with their awesome cameras. Haha.

        Thank you & take care! :3 -Azie

  57. November 13, 2013 11:53 am

    Hi Paola, I just found your blog. I’m excited to try your treats and looking forward to reading more as I follow your blog!

  58. November 26, 2013 11:55 pm

    Hi Paola, what a great blog, I hope mine will get to this standard one day!

  59. November 27, 2013 2:09 am

    Hi, Paola! I wanted to let you know that I just nominated you for The Versatile Blogger Award because I love your blog and it inspires me ☺. For more information check out

  60. November 28, 2013 9:48 am

    Hi Paola, I stumbled here thanks to a link on wordpress front page. I’m so glad I did!
    Your blog is so neat. I love baking even though it’s kind of new to me and whenever I have time I either travel, write or bake. I live in Europe and write in French but I love cupcakes and all sorts of bakings with british or american influences. I will stick around to discover some lovely recipes and try to reproduce them at home.

  61. December 5, 2013 8:34 am

    Hi! I’ve nominated you for a Versatile Blogger Award, if you choose to participate :)
    You can find more info here:

  62. December 16, 2013 9:10 am

    So glad I came across your blog! It is truly inspiring! I have just entered the blogging world at and would like to let you know that your blog has inspired me to write and share recipes & things I come across! Thanks

    • love and cupcakes permalink*
      December 16, 2013 1:45 pm

      Thank you Emily! It inspires me to work harder when I hear that readers are inspired by my little blog! Thank you for such a sweet comment and good luck with your blog. It’s a lot of fun to have a space where you can express yourself however you want :) xoxo

  63. shielamms permalink
    January 4, 2014 6:38 am

    Hi! Your blog is beautiful. Love your writing. I’m so glad I found out about this blog, truly an inspiration.

  64. January 11, 2014 11:09 am

    I am a huge fan of your blog. So, I nominated you for the Dragon’s Loyalty Award. If you’re interested, check it out:

  65. January 13, 2014 3:02 pm

    Hi Paola, I’ve also nominated you for the Dragon’s Loyalty Award; thanks for sharing your great blog :-)

  66. Shakthi Abirami - Frog Blogger permalink
    February 6, 2014 1:11 am

    I chanced upon your blog and quite liked what i saw.
    but honestly, it was the red bead necklace in the photo that did it for me! (you got a follower)
    good luck with baby parsons! my best wishes!

  67. February 21, 2014 2:29 pm

    Looks fantastic! I’ll definitely use your blog as inspiration to mine. Wish you all the luck with your little baby! (:

  68. February 27, 2014 11:05 am

    Just discovered your blog and love it! Keep up the good work :)

  69. March 22, 2014 4:50 pm

    Hey! How are you feeling?….How is the baby? I havent seen any pics of you both. :) I am praying that the birthing goes okay.

  70. April 20, 2014 8:20 pm

    Wonderful collection of recipes :) Visiting your space for the 1st time and now will be a regular follower! Happy to connect… See you sometime @!!!

  71. May 13, 2014 7:48 pm

    A big hello from Australia Paola! Love reading your blog and find myself inspired and making new things you have shared all the time. Keep up the great work! Cheers, Shayne :)

  72. June 1, 2014 8:04 am

    very nice blog, specially the cupcake part. love this site

  73. July 28, 2014 6:00 pm

    I just came across your blog and I have fallen inlove with it! I was also wondering what theme you use for the layout of your blog?! It is beautiful! xx

    • love and cupcakes permalink*
      October 6, 2015 5:35 pm

      Hello there, I am SO SORRY this reply is coming more than a year late! I don’t always have time to reply. Thank you for your kind comment and I’m glad you stumbled upon me. The theme I use is called Vigilance and it’s a standard WordPress theme.

  74. February 25, 2015 7:37 pm

    Hi Paola, I ran across your blog and found we have similar interests in baking. I am looking forward to checking out your recipes, especially the cupcakes.

  75. April 4, 2016 10:03 pm

    Gorgeous blog. Any chance we could have your email address to be added to the media contacts list?

    • love and cupcakes permalink*
      April 12, 2016 8:28 am

      My contact information is on the blog. I’m not quite sure what you mean by media contacts?


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